About us
The road is yours
No compromise
Performance and design were the key words during the conception of our premium bicycles. No compromises were made to ensure the joy of riding despite those constraints.
Take advantage of a free test ride to experience our bikes.
Ride with purpose
Eco-Friendly Cycling
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Start with the cyclist – find out what they need and provide it with excellence.
All our bicycle models
Meet our team
Dedicated professionals driving our bicycle wholesale success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the product line, marketing, and customer experience strategies.
Jordan Smith
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the bicycle industry, Mich has helped the company to get where it is today. Mich is among the best minds in cycling.
Mark Johnson
Chief Technical Officer
Mark is a passionate advocate for cycling who inspires our team and connects with a community of cycling enthusiasts across the globe.
Iris Joe
Chief Financial Officer
Emily, with her extensive background in logistics and supply chain management, ensures our operations run smoothly and efficiently. She is committed to fostering growth and utilizes her expertise to elevate our bicycle wholesale business.